Having a website is a must for any business. Designing and developing a website is only the first step in creating online presence. Once you have a website up and running the next step is to promote it. What is the point in having an amazing looking website if no one can find it right? Here are a few techniques that you can do to help create online awareness for you website.
On-page optimisation:
On-page optimisation is the method of using the available features and content on your website to directly increase online discoverability. There are a range of methods that you can implement to your website design that will help to boost traffic.
1. Using H1, H2, Meta tags, Page Titles
Using the right headings, page titles, descriptions can directly increase your websites search engine optimisation. Search engines will use this information to determine what your page is about and displays it like my website keyword Web Design Companies London so it will show on the search results. Always use precise and influential titles and headings and descriptions to help attract a human user to visit your website. Ask your web designer for more information if you are unsure of how to use these tags.
2. Content, Articles and Blogs
All websites need useful content to attract a user to visit them. Your website should contain information that users will want to read.The best way to write new content is in the form of blogs or articles. The more interesting and exciting the content, the more time users will spend on your website. This then allows users to either share or post comments which will help to generate more interest in future articles and blogs.
3. Use images effectively
Images are a great way to make any website look great and provide an alternative way to display information. However, most websites don’t use them to their utmost potential. Ensure the image file names are named properly. Avoid naming images “1.jpg” and so on. Search engines can actually pick up the name of images and display them on results so use a name that relates to the picture and the content on the website. Use alt tags to write a clear description of the image. This helps to describe what the image is representing and can also be picked up by search engines.
Off-page optimisation:
Off-page optimisation is the method of promoting a website on external pages. This helps to create awareness of your website by having your website accessible from many places. Having your website in more than one place increases the chances of users finding it.
4. Social Bookmarking
Social media is one of the most effective ways to share and promote any business or website. Platforms such as facebook and twitter have millions of users using them each day and are free to use. Create social pages for your website and provide a link. This will help to create some backlinkingto help generate more traffic. Post links to your articles or products here and share it amongst relevant groups. This will help to create a ‘social buzz’ and increase popularity of your website. This will also help you to communicate with your audience and create a relationship.
5. Listings and Directories
There are many websites that offer tools to create a listing of your business. Hundreds and thousands of people use these sites everyday so take advantage of them. These sites will allow you to write a description of your business and the services you have to offer. Make sure to take your time when writing these as this will attract potential customers into using your services. Don’t forget to add a link to your website. This will create some more backlinking to increase traffic and will allow users to find out more about you.
For full article chheck out this link http://goarticles.com/article/London-Web-Design-Company-S-Suggest-You-Simple-Techniques-to-Help-Promote-Your-Website/7988619/
On-page optimisation:
On-page optimisation is the method of using the available features and content on your website to directly increase online discoverability. There are a range of methods that you can implement to your website design that will help to boost traffic.
1. Using H1, H2, Meta tags, Page Titles
Using the right headings, page titles, descriptions can directly increase your websites search engine optimisation. Search engines will use this information to determine what your page is about and displays it like my website keyword Web Design Companies London so it will show on the search results. Always use precise and influential titles and headings and descriptions to help attract a human user to visit your website. Ask your web designer for more information if you are unsure of how to use these tags.
2. Content, Articles and Blogs
All websites need useful content to attract a user to visit them. Your website should contain information that users will want to read.The best way to write new content is in the form of blogs or articles. The more interesting and exciting the content, the more time users will spend on your website. This then allows users to either share or post comments which will help to generate more interest in future articles and blogs.
3. Use images effectively
Images are a great way to make any website look great and provide an alternative way to display information. However, most websites don’t use them to their utmost potential. Ensure the image file names are named properly. Avoid naming images “1.jpg” and so on. Search engines can actually pick up the name of images and display them on results so use a name that relates to the picture and the content on the website. Use alt tags to write a clear description of the image. This helps to describe what the image is representing and can also be picked up by search engines.
Off-page optimisation:
Off-page optimisation is the method of promoting a website on external pages. This helps to create awareness of your website by having your website accessible from many places. Having your website in more than one place increases the chances of users finding it.
4. Social Bookmarking
Social media is one of the most effective ways to share and promote any business or website. Platforms such as facebook and twitter have millions of users using them each day and are free to use. Create social pages for your website and provide a link. This will help to create some backlinkingto help generate more traffic. Post links to your articles or products here and share it amongst relevant groups. This will help to create a ‘social buzz’ and increase popularity of your website. This will also help you to communicate with your audience and create a relationship.
5. Listings and Directories
There are many websites that offer tools to create a listing of your business. Hundreds and thousands of people use these sites everyday so take advantage of them. These sites will allow you to write a description of your business and the services you have to offer. Make sure to take your time when writing these as this will attract potential customers into using your services. Don’t forget to add a link to your website. This will create some more backlinking to increase traffic and will allow users to find out more about you.
For full article chheck out this link http://goarticles.com/article/London-Web-Design-Company-S-Suggest-You-Simple-Techniques-to-Help-Promote-Your-Website/7988619/
