White hat SEO
White hat SEO is the correct way of doing
SEO. It is ethically based and loved by the search engines. The aim of this
technique is to improve rankings on the search engines with out compromising
the site and getting penalised in the future. The white hat technique does take
longer than other technique but in the long run is the best way to go forward.
There are various ways of doing White hat
SEO. Here are a few methods to see if you are on the correct track:
- Researching keywords, using both long and
short tail keywords.
- Including keywords naturally in page
titles, headings, anchor text and alt tags
- Adding fresh content always
- Creating site with valid coding
- Creating a Sitemap
- Adding quality content that lures readers
and allows shares.
Grey hat SEO
Grey hat SEO techniques are a step down
from White hat so as you can imagine it consists of elements of white hat but
taking a lot of risks. This technique most likely won’t get you banned from the
search engines but as we have seen various grey hat methods of the past have
turned to black hat techniques. So we have to be very careful.
Here are a few Grey Hat techniques:
- Having a keyword density that's high
enough to sound unnatural
- Publishing duplicate content at different
sites
- Link building where relevance is less
important
- Using paid links
Black hat SEO
Black hat SEO techniques are the unethical
methods. These are completely disliked by search engines. They usually only
focus on going to the top with out caring about the likes and dislikes of the
search engine. This technique usually leads to being completely being penalised
from the search results.
Here are a few Black Hat techniques:
- Overusing keywords in tags, alt tags, and
meta tags
- Placing keywords in hidden text by making
their font colour the same colour as the page background
- Overusing keywords and repeating them
over and over in the content.
- Using Link farms
- Spamming forums, blogs, and other social
media sites with links
Adreamcreation White Hat SEO
Adreamcreation have been in the SEO
industry for the past 5 years now. They have seen what was grey turn black, and
saw a number algorhythm change. At Adreamcreation they use the most effective
methods. Adreamcreation SEO Company London has started taking a look at
existing campaigns of existing customers for free to see what level they have
left you in. Principal resource http://www.adreamcreation.com
