White hat SEO
White hat SEO is the correct way of doing SEO. It is ethically based and loved by the search engines. The aim of this technique is to improve rankings on the search engines with out compromising the site and getting penalised in the future. The white hat technique does take longer than other technique but in the long run is the best way to go forward.
There are various ways of doing White hat SEO. Here are a few methods to see if you are on the correct track:
- Researching keywords, using both long and short tail keywords.
- Including keywords naturally in page titles, headings, anchor text and alt tags
- Adding fresh content always
- Creating site with valid coding
- Creating a Sitemap
- Adding quality content that lures readers and allows shares.
Grey hat SEO
Grey hat SEO techniques are a step down from White hat so as you can imagine it consists of elements of white hat but taking a lot of risks. This technique most likely won’t get you banned from the search engines but as we have seen various grey hat methods of the past have turned to black hat techniques. So we have to be very careful.
Here are a few Grey Hat techniques:
- Having a keyword density that's high enough to sound unnatural
- Publishing duplicate content at different sites
- Link building where relevance is less important
- Using paid links
Black hat SEO
Black hat SEO techniques are the unethical methods. These are completely disliked by search engines. They usually only focus on going to the top with out caring about the likes and dislikes of the search engine. This technique usually leads to being completely being penalised from the search results.
Here are a few Black Hat techniques:
- Overusing keywords in tags, alt tags, and meta tags
- Placing keywords in hidden text by making their font colour the same colour as the page background
- Overusing keywords and repeating them over and over in the content.
- Using Link farms
- Spamming forums, blogs, and other social media sites with links
Adreamcreation White Hat SEO
Adreamcreation have been in the SEO industry for the past 5 years now. They have seen what was grey turn black, and saw a number algorhythm change. At Adreamcreation they use the most effective methods. Adreamcreation SEO Company London has started taking a look at existing campaigns of existing customers for free to see what level they have left you in. Principal resource http://www.adreamcreation.com